For example
Virgin Holidays
For five years we've produced Virgin Holidays' eCRM programme, tactical email marketing and online advertising campaigns.
The eCRM programme is multi-stream and multi-segment, based on previous purchase behaviours as well as event triggered emails. The results have been fantastic - £3 million of direct sales from the first email, average click-through rate of 48%, and increased average spend per customer by 6%. Online channels now account for around 20-22% of business in a given week.
Visit the Virgin Holidays website.
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