For example
Virgin Megastores
"The vastly improved site, geared towards the needs of today's online customer, will form a major pillar of Virgin's multi-channel strategy", says Steve Kincaid, Virgin's Marketing and E-commence Director.
Underwired re-designed this iconic brand's e-commerce site employing an interface that improves usability and the customer journey experience and is designed unashamedly to increase sales. Since the brand's sale to its management team, the same code and structure has been re-skinned as Zavvi by the in-house team.
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